Hi, I'm Lerin

I'm the founder of Lion Latch and mom of two. When I'm not running the business, I love to be active and creative. My hobbies constantly had me taking my rings on and off to avoid damage, and after I ruined my engagement ring while coaching, I knew I had to find a better way.

As Seen In

ONE EXPENSIVE LESSON

Back when I was coaching softball and newly engaged, I caught a ball and felt a sting from my ring finger. My heart sank when I saw I'd flattened my engagement ring -- one diamond gone, nowhere to be found. I knew at that moment I had to find a better way to protect my jewelry. I tried pockets, my necklace chain -- nothing felt safe enough. So I finally came up with something myself, held together with a carabiner.
The Birth of Lion Latch

I started telling friends about what I'd made and people started saying they needed one too. Before I knew it, students, athletes and coaches alike were all asking me to make one for them. Clearly there was a need -- so many people shared the same frustrations I did. I started selling locally, sharing with businesses and gyms, and was amazed at the response.
From Kickstarter to National Television

I didn't have enough funding to meet demand, so I launched a Kickstarter and hit my $14,000 goal. Soon I was getting calls about wholesale, going to markets around the country, and landing features on The View and Good Morning America -- and as soon as those interviews aired, the orders poured in. I appeared on Shark Tank, spoke on business and manufacturing panels, and in 2023 became one of the first TikTok Shops -- shipping over 20,000 orders in 3 months.